Google's Auction for TV Ads

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This document describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since September 2008. 0

Noam Nisan

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Algorithms | ESA 2009 | Google | Simultaneous Ascending Auction | TV Ads |

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» Asymptotically optimal repeated auctions for sponsored search

» Single Parameter Combinatorial Auctions with Partially Public Valuations

» Bid optimization for broad match ad auctions

» A Truthful Mechanism for Offline Ad Slot Scheduling

» Linking video ADS with product or service information by web search

» Online Ad Slotting With Cancellations

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Added	26 May 2010
Updated	26 May 2010
Type	Conference
Year	2009
Where	ESA
Authors	Noam Nisan

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Google's Auction for TV Ads

Algorithms | ESA 2009 | Google | Simultaneous Ascending Auction | TV Ads |

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