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    MKTSCI
    2010
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    The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity
    15 years 4 months ago
    The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity
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    Denzil G. Fiebig, Michael P. Keane, Jordan Louvier...
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    MKTSCI
    2010
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    The Race for Sponsored Links: Bidding Patterns for Search Advertising
    15 years 4 months ago
    The Race for Sponsored Links: Bidding Patterns for Search Advertising
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    Zsolt Katona, Miklos Sarvary
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    MKTSCI
    2010
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    A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
    15 years 4 months ago
    A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
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    Ralf van der Lans, Gerrit H. van Bruggen, Jehoshua...
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    MKTSCI
    2010
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    Information Acquisition and Sharing in a Vertical Relationship
    15 years 4 months ago
    Information Acquisition and Sharing in a Vertical Relationship
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    Liang Guo, Ganesh Iyer
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    MKTSCI
    2010
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    Channel Pass-Through of Trade Promotions
    15 years 4 months ago
    Channel Pass-Through of Trade Promotions
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    Vincent Nijs, Kanishka Misra, Eric T. Anderson, Ka...
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    MKTSCI
    2010
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    Investigating Consumer Purchase Behavior in Related Technology Product Categories
    15 years 4 months ago
    Investigating Consumer Purchase Behavior in Related Technology Product Categories
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    S. Sriram, Pradeep K. Chintagunta, Manoj K. Agarwa...
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    MKTSCI
    2010
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    The Length of Product Line in Distribution Channels
    15 years 4 months ago
    The Length of Product Line in Distribution Channels
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    Yunchuan Liu, Tony Haitao Cui
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    MKTSCI
    2010
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    Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications
    15 years 4 months ago
    Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications
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    Shuya Yin, Saibal Ray, Haresh Gurnani, Animesh Ani...
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    MKTSCI
    2010
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    Tipping and Concentration in Markets with Indirect Network Effects
    15 years 4 months ago
    Tipping and Concentration in Markets with Indirect Network Effects
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    Jean-Pierre Dubé, Günter J. Hitsch, Pr...
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    MKTSCI
    2010
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    The Sound of Silence: Observational Learning in the U.S. Kidney Market
    15 years 4 months ago
    The Sound of Silence: Observational Learning in the U.S. Kidney Market
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    Juanjuan Zhang
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