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135
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ECIS
2001
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ECIS 2001
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Healthcare Portals - Customer Centricity in the Pharmaceutical Industry
15 years 7 months ago
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is2.lse.ac.uk
Customer centricity has long been a guiding principle for many businesses. However, it is usually limited to marketing existing products with as strong a customer focus as possibl...
Thomas Puschmann, Oliver Thalmann, Rainer Alt
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