Sciweavers

208
Voted
IEEEICCI
2002
IEEE
16 years 6 days ago
Mining Fuzzy Rules in A Donor Database for Direct Marketing by a Charitable Organization
Given a donor database by a charitable organization in Hong Kong, we propose to use a new data mining technique to discover fuzzy rules for direct marketing. The discovered fuzzy ...
Keith C. C. Chan, Wai-Ho Au, Berry Choi