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175
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2010
ACM
16 years 1 months ago
2010
ACM
With the increasing popularity of location-based services, such as tour guide and location-based social network, we now have accumulated many location data on the Web. In this pap...
178
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2010
ACM
16 years 1 months ago
2010
ACM
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
176
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2010
ACM
16 years 1 months ago
2010
ACM
Detecting clusters or communities in large real-world graphs such as large social or information networks is a problem of considerable interest. In practice, one typically chooses...
158
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2010
ACM
16 years 1 months ago
2010
ACM
The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...
210
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WWW
2010
ACM
16 years 1 months ago
2010
ACM
Extracting semantic relations among entities is an important first step in various tasks in Web mining and natural language processing such as information extraction, relation de...