We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...
Michael Bendersky, Evgeniy Gabrilovich, Vanja Josi...
When you write papers, how many times do you want to make some citations at a place but you are not sure which papers to cite? Do you wish to have a recommendation system which ca...
Qi He, Jian Pei, Daniel Kifer, Prasenjit Mitra, C....
Online reviews in which users publish detailed commentary about their experiences and opinions with products, services, or events are extremely valuable to users who rely on them ...
Micro-blogging services provide platforms for users to share their feelings and ideas on the go. Desiging to produce information stream in almost micro-blogging services, although...