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WWW
2008
ACM
16 years 7 months ago
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Anindya Ghose, Sha Yang
WWW
2008
ACM
16 years 7 months ago
Query-sets: using implicit feedback and query patterns to organize web documents
In this paper we present a new document representation model based on implicit user feedback obtained from search engine queries. The main objective of this model is to achieve be...
Barbara Poblete, Ricardo A. Baeza-Yates
WWW
2008
ACM
16 years 7 months ago
Mining, indexing, and searching for textual chemical molecule information on the web
Current search engines do not support user searches for chemical entities (chemical names and formulae) beyond simple keyword searches. Usually a chemical molecule can be represen...
Bingjun Sun, Prasenjit Mitra, C. Lee Giles
WWW
2008
ACM
16 years 7 months ago
Contextual advertising by combining relevance with click feedback
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Deepayan Chakrabarti, Deepak Agarwal, Vanja Josifo...
WWW
2008
ACM
16 years 7 months ago
Secure or insure?: a game-theoretic analysis of information security games
Despite general awareness of the importance of keeping one's system secure, and widespread availability of consumer security technologies, actual investment in security remai...
Jens Grossklags, Nicolas Christin, John Chuang
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