The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
In this paper we present a new document representation model based on implicit user feedback obtained from search engine queries. The main objective of this model is to achieve be...
Current search engines do not support user searches for chemical entities (chemical names and formulae) beyond simple keyword searches. Usually a chemical molecule can be represen...
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Despite general awareness of the importance of keeping one's system secure, and widespread availability of consumer security technologies, actual investment in security remai...