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WWW
2008
ACM
16 years 7 months ago
Contextual advertising by combining relevance with click feedback
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Deepayan Chakrabarti, Deepak Agarwal, Vanja Josifo...
WWW
2006
ACM
16 years 7 months ago
Reappraising cognitive styles in adaptive web applications
The mechanisms for personalisation used in web applications are currently the subject of much debate amongst researchers from many diverse subject areas. One of the most contempor...
Adam Moore, Elizabeth J. Brown, Helen Ashman, Tim ...
WWW
2005
ACM
16 years 7 months ago
Sampling search-engine results
We consider the problem of efficiently sampling Web search engine query results. In turn, using a small random sample instead of the full set of results leads to efficient approxi...
Aris Anagnostopoulos, Andrei Z. Broder, David Carm...
WWW
2005
ACM
16 years 7 months ago
SemRank: ranking complex relationship search results on the semantic web
While the idea that querying mechanisms for complex relationships (otherwise known as Semantic Associations) should be integral to Semantic Web search technologies has recently ga...
Kemafor Anyanwu, Angela Maduko, Amit P. Sheth
WWW
2001
ACM
16 years 7 months ago
Personalizing E-commerce applications with on-line heuristic decision making
This paper describes new technology based on on-line decision support for providing personalized customer treatments in web-based storefronts and information sites. The central im...
Vinod Anupam, Richard Hull, Bharat Kumar