Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
The mechanisms for personalisation used in web applications are currently the subject of much debate amongst researchers from many diverse subject areas. One of the most contempor...
Adam Moore, Elizabeth J. Brown, Helen Ashman, Tim ...
We consider the problem of efficiently sampling Web search engine query results. In turn, using a small random sample instead of the full set of results leads to efficient approxi...
Aris Anagnostopoulos, Andrei Z. Broder, David Carm...
While the idea that querying mechanisms for complex relationships (otherwise known as Semantic Associations) should be integral to Semantic Web search technologies has recently ga...
This paper describes new technology based on on-line decision support for providing personalized customer treatments in web-based storefronts and information sites. The central im...