Abstract: Much has been written about word of mouth and customer behavior. Telephone call detail records provide a novel way to understand the strength of the relationship between ...
: Knowledge about market developments and competitor activities on the market becomes more and more a critical success factor for enterprises. The World Wide Web provides public do...
Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audiences. Companies systematically dispatch the offers under consid...
Sebastiano Battiato, Giovanni Maria Farinella, Gio...
Abstract—Network coding is emerging as a promising alternative to traditional content distribution approaches in P2P networks. By allowing information mixture in peers, it simpli...
?Mining association rules on large data sets has received considerable attention in recent years. Association rules are useful for determining correlations between attributes of a ...