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DSS
2011
14 years 9 months ago
Estimating the effect of word of mouth on churn and cross-buying in the mobile phone market with Markov logic networks
Abstract: Much has been written about word of mouth and customer behavior. Telephone call detail records provide a novel way to understand the strength of the relationship between ...
Torsten Dierkes, Martin Bichler, Ramayya Krishnan
BTW
2005
Springer
125views Database» more  BTW 2005»
15 years 12 months ago
Web Data Extraction for Business Intelligence: The Lixto Approach
: Knowledge about market developments and competitor activities on the market becomes more and more a critical success factor for enterprises. The World Wide Web provides public do...
Georg Gottlob
PAA
2010
15 years 4 months ago
Exploiting visual and text features for direct marketing learning in time and space constrained domains
Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audiences. Companies systematically dispatch the offers under consid...
Sebastiano Battiato, Giovanni Maria Farinella, Gio...
INFOCOM
2009
IEEE
16 years 29 days ago
On the Market Power of Network Coding in P2P Content Distribution Systems
Abstract—Network coding is emerging as a promising alternative to traditional content distribution approaches in P2P networks. By allowing information mixture in peers, it simpli...
Xinyu Zhang, Baochun Li
ICDE
1998
IEEE
187views Database» more  ICDE 1998»
16 years 7 months ago
Mining Optimized Association Rules with Categorical and Numeric Attributes
?Mining association rules on large data sets has received considerable attention in recent years. Association rules are useful for determining correlations between attributes of a ...
Rajeev Rastogi, Kyuseok Shim