Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise t...
This research examines the privacy comfort levels of participants if others can view traces of their web browsing activity. During a week-long field study, participants used an el...
To exploit the similarity information hidden in the hyperlink structure of the web, this paper introduces algorithms scalable to graphs with billions of vertices on a distributed ...
Mining discrete patterns in binary data is important for subsampling, compression, and clustering. We consider rankone binary matrix approximations that identify the dominant patt...
User browsing information, particularly their non-search related activity, reveals important contextual information on the preferences and the intent of web users. In this paper, ...