This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
Many applications in text processing require significant human effort for either labeling large document collections (when learning statistical models) or extrapolating rules from...
Automatically segmenting unstructured text strings into structured records is necessary for importing the information contained in legacy sources and text collections into a data ...
Extracting sentiments from unstructured text has emerged as an important problem in many disciplines. An accurate method would enable us, for example, to mine online opinions from ...
The problem of identifying approximately duplicate records in databases is an essential step for data cleaning and data integration processes. Most existing approaches have relied...