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MKTSCI
2010
100views more  MKTSCI 2010»
15 years 4 months ago
A Model for Trade-Up and Change in Considered Brands
A common theme in the marketing literature is the acquisition and retention of customers as they trade-up from inexpensive, introductory offerings to those of higher quality. We e...
Greg M. Allenby, Mark J. Garratt, Peter E. Rossi
UM
2010
Springer
15 years 4 months ago
Eye-Tracking Study of User Behavior in Recommender Interfaces
Recommender systems, as a type of Web personalized service to support users’ online product searching, have been widely developed in recent years but with primary emphasis on alg...
Li Chen, Pearl Pu
ICASSP
2010
IEEE
15 years 4 months ago
Energy-aware adaptive OFDM systems
An effective way of reducing the energy consumption without affecting the quality of service is by adapting to the channel conditions. In this paper we describe one such scheme fo...
Yunus Emre, Chaitali Chakrabarti
ICWS
2009
IEEE
15 years 4 months ago
SOA Middleware Support for Service Process Reconfiguration with End-to-End QoS Constraints
In SOA, services may become volatile and fail to deliver the quality of service as requested by users. In this paper, we present an approach for repairing failed services by repla...
Yanlong Zhai, Jing Zhang, Kwei-Jay Lin
IFIP
2009
Springer
15 years 4 months ago
How to Foresee and Capture the Effects of RFID Implementation
RFID technology is, according to both industry and academia, one of the most promising new technologies for improving logistics and manufacturing excellence this decade. This resea...
Kristin Hergot, Lars Skjelstad