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204
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WWW
2009
ACM
16 years 7 months ago
2009
ACM
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
211
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WWW
2009
ACM
16 years 7 months ago
2009
ACM
Social Networking is one of the major technological phenomena of the Web 2.0, with hundreds of millions of people participating. Social networks enable a form of self expression f...
202
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WWW
2008
ACM
16 years 7 months ago
2008
ACM
In this paper we present a new document representation model based on implicit user feedback obtained from search engine queries. The main objective of this model is to achieve be...
221
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WWW
2008
ACM
16 years 7 months ago
2008
ACM
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
159
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WWW
2008
ACM
16 years 7 months ago
2008
ACM
Despite general awareness of the importance of keeping one's system secure, and widespread availability of consumer security technologies, actual investment in security remai...