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SIGIR
2011
ACM
14 years 9 months ago
Why searchers switch: understanding and predicting engine switching rationales
Search engine switching is the voluntary transition between Web search engines. Engine switching can occur for a number of reasons, including user dissatisfaction with search resu...
Qi Guo, Ryen W. White, Yunqiao Zhang, Blake Anders...
SIGSOFT
2008
ACM
16 years 7 months ago
Profile-guided program simplification for effective testing and analysis
Many testing and analysis techniques have been developed for inhouse use. Although they are effective at discovering defects before a program is deployed, these techniques are oft...
Lingxiao Jiang, Zhendong Su
WWW
2009
ACM
16 years 7 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
KDD
2005
ACM
218views Data Mining» more  KDD 2005»
16 years 7 months ago
A maximum entropy web recommendation system: combining collaborative and content features
Web users display their preferences implicitly by navigating through a sequence of pages or by providing numeric ratings to some items. Web usage mining techniques are used to ext...
Xin Jin, Yanzan Zhou, Bamshad Mobasher
CHI
2007
ACM
16 years 7 months ago
A study of out-of-turn interaction in menu-based, IVR, voicemail systems
We present the first user study of out-of-turn interaction in menu-based, interactive voice-response systems. Out-ofturn interaction is a technique which empowers the user (unable...
Saverio Perugini, Taylor J. Anderson, William F. M...