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KDD
2009
ACM
153views Data Mining» more  KDD 2009»
16 years 7 months ago
Predicting bounce rates in sponsored search advertisements
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
CHI
2008
ACM
16 years 7 months ago
The effect of spring stiffness and control gain with an elastic rate control pointing device
Isometric and elastic devices are most compatible with a rate control mapping. However, the effect of elastic stiffness has not been thoroughly investigated nor its interaction wi...
Daniel Vogel, Géry Casiez
CHI
2007
ACM
16 years 7 months ago
Comparing physical, automatic and manual map rotation for pedestrian navigation
It is well-established finding that people find maps easier to use when they are aligned so that "up" on the map corresponds to the user's forward direction. With m...
Will Seager, Danae Stanton Fraser
CHI
2007
ACM
16 years 7 months ago
Constructing my online self: avatars that increase self-focused attention
Three studies investigated whether users' strategies for customising online avatars increase their self-focused attention, also known as private self-awareness. Study 1 showe...
Asimina Vasalou, Adam N. Joinson, Jeremy Pitt
CHI
2007
ACM
16 years 7 months ago
BrickRoad: a light-weight tool for spontaneous design of location-enhanced applications
It is difficult to design and test location-enhanced applications. A large part of this difficulty is due to the added complexity of supporting location. Wizard of Oz (WOz) has be...
Alan L. Liu, Yang Li