This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
Isometric and elastic devices are most compatible with a rate control mapping. However, the effect of elastic stiffness has not been thoroughly investigated nor its interaction wi...
It is well-established finding that people find maps easier to use when they are aligned so that "up" on the map corresponds to the user's forward direction. With m...
Three studies investigated whether users' strategies for customising online avatars increase their self-focused attention, also known as private self-awareness. Study 1 showe...
It is difficult to design and test location-enhanced applications. A large part of this difficulty is due to the added complexity of supporting location. Wizard of Oz (WOz) has be...