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WWW
2008
ACM
16 years 7 months ago
Contextual advertising by combining relevance with click feedback
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Deepayan Chakrabarti, Deepak Agarwal, Vanja Josifo...
WWW
2008
ACM
16 years 7 months ago
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Anindya Ghose, Sha Yang
SIGMOD
2002
ACM
196views Database» more  SIGMOD 2002»
16 years 6 months ago
Storing and querying ordered XML using a relational database system
XML is quickly becoming the de facto standard for data exchange over the Internet. This is creating a new set of data management requirements involving XML, such as the need to st...
Igor Tatarinov, Stratis Viglas, Kevin S. Beyer, Ja...
HT
2006
ACM
16 years 17 days ago
Implementation and evaluation of a quality-based search engine
In this paper, an approach for the implementation of a qualitybased Web search engine is proposed. Quality retrieval is introduced and an overview on previous efforts to implement...
Thomas Mandl
ICWL
2005
Springer
16 years 3 days ago
The Research of Mining Association Rules Between Personality and Behavior of Learner Under Web-Based Learning Environment
: Discovering the relationship between behavior and personality of learner in the web-based learning environment is a key to guide learners in the learning process. This paper prop...
Jin Du, Qinghua Zheng, Haifei Li, Wenbin Yuan