We introduce the notion of query substitution, that is, generating a new query to replace a user's original search query. Our technique uses modifications based on typical su...
Rosie Jones, Benjamin Rey, Omid Madani, Wiley Grei...
Rich media social networks promote not only creation and consumption of media, but also communication about the posted media item. What causes a conversation to be interesting, th...
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
This paper presents the notion of Semantic Associations as complex relationships between resource entities. These relationships capture both a connectivity of entities as well as ...
—With the growing popularity of social networking, traditional Internet Service Providers (ISPs) and Telecom operators have both started exploring new opportunities to boost thei...