We propose a preprocessing method for Web mining which, given semi-structured documents with the same structure and style, distinguishes useless parts and non-useless parts in each...
With current projections regarding the growth of Internet sales, online retailing raises many questions about how to market on the Net. While convenience impels consumers to purch...
George Prassas, Katherine C. Pramataris, Olga Papa...
Although the potential impacts of virtual communities have been widely recognized in business and academia, little research has been done to provide guidelines for design of such ...
Previous research has investigated how people either navigate the web as a whole, or find information on websites of which they have little previous knowledge. However, it is now ...
Trust is a key factor in consumer decisions about website engagement. Consumers will engage with sites they deem trustworthy and turn away from those they mistrust. In this paper ...
Elizabeth Sillence, Pamela Briggs, Peter Harris, L...