32 search results - page 5 / 7 » Strategic bidder behavior in sponsored search auctions |
168
click to vote
SIGECOM
2004
ACM
15 years 11 months ago
2004
ACM
In many market settings, agents do not know their preferences a priori. Instead, they may have to solve computationally complex optimization problems, query databases, or perform ...
152
click to vote
WWW
2008
ACM
16 years 6 months ago
2008
ACM
We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
170
click to vote
CORR
2008
Springer
15 years 6 months ago
2008
Springer
We consider the Offline Ad Slot Scheduling problem, where advertisers must be scheduled to sponsored search slots during a given period of time. Advertisers specify a budget constr...
191
click to vote
AAAI
2011
14 years 6 months ago
2011
Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...
193
click to vote
CORR
2008
Springer
15 years 6 months ago
2008
Springer
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...