Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
In this paper we describe the results of a controlled study of a social game, Magpies, which was built on the Facebook Online Social Network (OSN) and enhanced with contextual soc...
Ben Kirman, Shaun Lawson, Conor Linehan, Francesco...
Online social networking sites like Orkut, YouTube, and Flickr are among the most popular sites on the Internet. Users of these sites form a social network, which provides a power...
Alan Mislove, Massimiliano Marcon, P. Krishna Gumm...
In the world of e-marketing, new business models are frequently introduced, and new trends have started to emerge. One such latest trend is social networking websites, many of whic...
—With the rise of network science as an exciting interdisciplinary research topic, efficient graph algorithms are in high demand. Problematically, many such algorithms measuring...