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CIKM
2008
Springer
15 years 8 months ago
Mining social networks using heat diffusion processes for marketing candidates selection
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
Hao Ma, Haixuan Yang, Michael R. Lyu, Irwin King
CHI
2010
ACM
16 years 17 days ago
Improving social game engagement on facebook through enhanced socio-contextual information
In this paper we describe the results of a controlled study of a social game, Magpies, which was built on the Facebook Online Social Network (OSN) and enhanced with contextual soc...
Ben Kirman, Shaun Lawson, Conor Linehan, Francesco...
IMC
2007
ACM
15 years 7 months ago
Measurement and analysis of online social networks
Online social networking sites like Orkut, YouTube, and Flickr are among the most popular sites on the Internet. Users of these sites form a social network, which provides a power...
Alan Mislove, Massimiliano Marcon, P. Krishna Gumm...
IFIP8
2007
15 years 7 months ago
Social Networking as a New Trend in E-Marketing
In the world of e-marketing, new business models are frequently introduced, and new trends have started to emerge. One such latest trend is social networking websites, many of whic...
T. Andrew Yang, Dan J. Kim, Vishal Dhalwani
ASUNAM
2011
IEEE
14 years 6 months ago
DisNet: A Framework for Distributed Graph Computation
—With the rise of network science as an exciting interdisciplinary research topic, efficient graph algorithms are in high demand. Problematically, many such algorithms measuring...
Ryan Lichtenwalter, Nitesh V. Chawla