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WWW
2008
ACM
16 years 7 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
ICDE
2008
IEEE
150views Database» more  ICDE 2008»
16 years 8 months ago
Link Privacy in Social Networks
We consider a privacy threat to a social network in which the goal of an attacker is to obtain knowledge of a significant fraction of the links in the network. We formalize the ty...
Aleksandra Korolova, Rajeev Motwani, Shubha U. Nab...
CHI
2011
ACM
14 years 10 months ago
Knowing funny: genre perception and categorization in social video sharing
Categorization of online videos is often treated as a tag suggestion task; tags can be generated by individuals or by machine classification. In this paper, we suggest categoriza...
Jude Yew, David A. Shamma, Elizabeth F. Churchill
KDD
2009
ACM
174views Data Mining» more  KDD 2009»
16 years 7 months ago
Audience selection for on-line brand advertising: privacy-friendly social network targeting
This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding ...
Foster J. Provost, Brian Dalessandro, Rod Hook, Xi...
174
Voted
ATAL
2008
Springer
15 years 8 months ago
Social norm emergence in virtual agent societies
The advent of virtual environments such as SecondLife call for a distributed approach for norm emergence and spreading. In open virtual environments, monitoring various interactin...
Bastin Tony Roy Savarimuthu, Maryam Purvis, Martin...