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189
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CIKM
2008
Springer
15 years 8 months ago
2008
Springer
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
173
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KDD
2002
ACM
16 years 6 months ago
2002
ACM
Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mi...
199
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SUTC
2010
IEEE
15 years 10 months ago
2010
IEEE
— Extensive research has been performed to study selfish data caching in ad hoc networks using game-theoretic analysis. However, due to the caching problem’s theoretical root ...
149
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ATAL
2008
Springer
15 years 8 months ago
2008
Springer
Experiencing and expressing emotions are integral parts of our life. In the retail area of commerce, emotion plays a fundamental role. When we choose or buy a commodity, our choic...