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CEC
2010
IEEE
15 years 7 months ago
Born to trade: A genetically evolved keyword bidder for sponsored search
In sponsored search auctions, advertisers choose a set of keywords based on products they wish to market. They bid for advertising slots that will be displayed on the search result...
Michael Munsey, Jonathan Veilleux, Sindhura Bikkan...
DEXA
2010
Springer
213views Database» more  DEXA 2010»
15 years 7 months ago
Efficient K-Nearest Neighbor Search in Time-Dependent Spatial Networks
The class of k Nearest Neighbor (kNN) queries in spatial networks has been widely studied in the literature. All existing approaches for kNN search in spatial networks assume that ...
Ugur Demiryurek, Farnoush Banaei Kashani, Cyrus Sh...
CORR
2010
Springer
133views Education» more  CORR 2010»
15 years 6 months ago
Adapting to the Shifting Intent of Search Queries
Search engines today present results that are often oblivious to recent shifts in intent. For example, the meaning of the query `independence day' shifts in early July to a U...
Umar Syed, Aleksandrs Slivkins, Nina Mishra
CORR
2006
Springer
148views Education» more  CORR 2006»
15 years 6 months ago
Budget Optimization in Search-Based Advertising Auctions
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
Jon Feldman, S. Muthukrishnan, Martin Pál, ...
JASIS
2006
68views more  JASIS 2006»
15 years 6 months ago
Query expansion behavior within a thesaurus-enhanced search environment: A user-centered evaluation
e to the CAB abstracts database. Data-gathering techniques included questionnaires, screen capturing software, and interviews. The results presented here relate to issues of search...
Ali Asghar Shiri, Crawford Revie