The Google search engine uses a method called PageRank, together with term-based and other ranking techniques, to order search results returned to the user. PageRank uses link ana...
Keyword indices, topic directories, and link-based rankings are used to search and structure the rapidly growing Web today. Surprisingly little use is made of years of browsing ex...
Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrie...
Andrei Z. Broder, Massimiliano Ciaramita, Marcus F...
In most web sites, web-based applications (such as web portals, emarketplaces, search engines), and in the file systems of personal computers, a wide variety of schemas (such as t...
Paolo Bouquet, Luciano Serafini, Stefano Zanobini,...
A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of the page, and this is a substantial source of rev...