We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
We propose an extension of functional logic languages that allows the definition of operations with patterns containing other defined operation symbols. Such “function patterns...
Generating hypermedia presentations requires processing constituent material into coherent, unified presentations. One large challenge is creating a generic process for producing ...
Lloyd Rutledge, Martin Alberink, Rogier Brussee, S...
With the growing importance of systems containing arbitrary semistructured relationships, the need for supporting users searching in such repositories has grown. Currently support...