Although information retrieval research has always been concerned with improving the effectiveness of search, in some applications, such as information analysis, a more specific ...
Many ranking models have been proposed in information retrieval, and recently machine learning techniques have also been applied to ranking model construction. Most of the existin...
Xiubo Geng, Tie-Yan Liu, Tao Qin, Andrew Arnold, H...
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
One of the main problems in online advertising is to display ads which are relevant and appropriate w.r.t. what the user is looking for. Often search engines fail to reach this go...
Roberto Mirizzi, Azzurra Ragone, Tommaso Di Noia, ...
Implicit user feedback, including click-through and subsequent browsing behavior, is crucial for evaluating and improving the quality of results returned by search engines. Severa...