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» Reverse engineering the Internet
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WWW
2008
ACM
16 years 7 months ago
Using the wisdom of the crowds for keyword generation
In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords...
Ariel Fuxman, Panayiotis Tsaparas, Kannan Achan, R...
WWW
2007
ACM
16 years 7 months ago
Predicting clicks: estimating the click-through rate for new ads
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Matthew Richardson, Ewa Dominowska, Robert Ragno
WWW
2007
ACM
16 years 7 months ago
Causal relation of queries from temporal logs
In this paper, we study a new problem of mining causal relation of queries in search engine query logs. Causal relation between two queries means event on one query is the causati...
Yizhou Sun, Kunqing Xie, Ning Liu, Shuicheng Yan, ...
WWW
2007
ACM
16 years 7 months ago
Automatic searching of tables in digital libraries
Tables are ubiquitous. Unfortunately, no search engine supports table search. In this paper, we propose a novel table specific searching engine, TableSeer, to facilitate the table...
Ying Liu, Kun Bai, Prasenjit Mitra, C. Lee Giles
WWW
2007
ACM
16 years 7 months ago
Extending WebML towards semantic web
Available methodologies for developing Sematic Web applications do not fully exploit the whole potential deriving from interaction with ontological data sources. Here we introduce...
Federico Michele Facca, Marco Brambilla