We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
We develop a framework for the automatic discovery of query classes for query-class-dependent search models in multimodal retrieval. The framework automatically discovers useful q...
We introduce the notion of query substitution, that is, generating a new query to replace a user's original search query. Our technique uses modifications based on typical su...
Rosie Jones, Benjamin Rey, Omid Madani, Wiley Grei...
It is necessary to provide a method to store Web information effectively so it can be utilised as a future knowledge resource. A commonly adopted approach is to classify the retri...
Understanding how people interact with search engines is important in improving search quality. Web search engines typically analyze queries and clicked results, but these actions...