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MANSCI
2008
89views more  MANSCI 2008»
15 years 6 months ago
Research Note - When Is Versioning Optimal for Information Goods?
This paper provides insights about when versioning is an optimal strategy for information goods. Our characterization of this class of goods is that variable costs are invariant w...
Hemant K. Bhargava, Vidyanand Choudhary
MKTSCI
2008
75views more  MKTSCI 2008»
15 years 6 months ago
Research Note - Competitive Brand Salience
Ralf van der Lans, Rik Pieters, Michel Wedel
ETS
2007
IEEE
72views Hardware» more  ETS 2007»
15 years 6 months ago
The Research Student's Guide to Success
Richard Malinski
ETS
2007
IEEE
66views Hardware» more  ETS 2007»
15 years 6 months ago
Foreword: Quality Research for Learning, Education, and Training
Jan M. Pawlowski, Kathryn Chang Barker, Toshio Oka...