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KDD
2009
ACM
153views Data Mining» more  KDD 2009»
16 years 7 months ago
Predicting bounce rates in sponsored search advertisements
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
KDD
2008
ACM
128views Data Mining» more  KDD 2008»
16 years 7 months ago
Bypass rates: reducing query abandonment using negative inferences
We introduce a new approach to analyzing click logs by examining both the documents that are clicked and those that are bypassed--documents returned higher in the ordering of the ...
Atish Das Sarma, Sreenivas Gollapudi, Samuel Ieong
KDD
2005
ACM
171views Data Mining» more  KDD 2005»
16 years 7 months ago
Deriving marketing intelligence from online discussion
Weblogs and message boards provide online forums for discussion that record the voice of the public. Woven into this mass of discussion is a wide range of opinion and commentary a...
Natalie S. Glance, Matthew Hurst, Kamal Nigam, Mat...
KDD
2004
ACM
237views Data Mining» more  KDD 2004»
16 years 7 months ago
Bayesian Model-Averaging in Unsupervised Learning From Microarray Data
Unsupervised identification of patterns in microarray data has been a productive approach to uncovering relationships between genes and the biological process in which they are in...
Mario Medvedovic, Junhai Guo
KDD
2004
ACM
195views Data Mining» more  KDD 2004»
16 years 7 months ago
Improved robustness of signature-based near-replica detection via lexicon randomization
Detection of near duplicate documents is an important problem in many data mining and information filtering applications. When faced with massive quantities of data, traditional d...
Aleksander Kolcz, Abdur Chowdhury, Joshua Alspecto...
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