This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
We introduce a new approach to analyzing click logs by examining both the documents that are clicked and those that are bypassed--documents returned higher in the ordering of the ...
Atish Das Sarma, Sreenivas Gollapudi, Samuel Ieong
Weblogs and message boards provide online forums for discussion that record the voice of the public. Woven into this mass of discussion is a wide range of opinion and commentary a...
Natalie S. Glance, Matthew Hurst, Kamal Nigam, Mat...
Unsupervised identification of patterns in microarray data has been a productive approach to uncovering relationships between genes and the biological process in which they are in...
Detection of near duplicate documents is an important problem in many data mining and information filtering applications. When faced with massive quantities of data, traditional d...
Aleksander Kolcz, Abdur Chowdhury, Joshua Alspecto...