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WWW
2009
ACM
16 years 6 months ago
A search-based method for forecasting ad impression in contextual advertising
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
WWW
2009
ACM
16 years 6 months ago
Combining global optimization with local selection for efficient QoS-aware service composition
The run-time binding of web services has been recently put forward in order to support rapid and dynamic web service compositions. With the growing number of alternative web servi...
Mohammad Alrifai, Thomas Risse
WWW
2009
ACM
16 years 6 months ago
Mining interesting locations and travel sequences from GPS trajectories
The increasing availability of GPS-enabled devices is changing the way people interact with the Web, and brings us a large amount of GPS trajectories representing people's lo...
Yu Zheng, Lizhu Zhang, Xing Xie, Wei-Ying Ma
WWW
2009
ACM
16 years 6 months ago
Releasing search queries and clicks privately
The question of how to publish an anonymized search log was brought to the forefront by a well-intentioned, but privacy-unaware AOL search log release. Since then a series of ad-h...
Aleksandra Korolova, Krishnaram Kenthapadi, Nina M...
WWW
2008
ACM
16 years 6 months ago
Context-based Semantic Mediation in Web Service Communities
Communities gather Web services that provide a common functionality, acting as an intermediate layer between end users and Web services. On the one hand, they provide a single endp...
Michael Mrissa, Stefan Dietze, Philippe Thiran, Ch...
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