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KDD
2009
ACM
153views Data Mining» more  KDD 2009»
16 years 7 months ago
Predicting bounce rates in sponsored search advertisements
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
KDD
2006
ACM
198views Data Mining» more  KDD 2006»
16 years 7 months ago
Estimating the global pagerank of web communities
Localized search engines are small-scale systems that index a particular community on the web. They offer several benefits over their large-scale counterparts in that they are rel...
Jason V. Davis, Inderjit S. Dhillon
CHI
2005
ACM
16 years 7 months ago
Privacy and proportionality: adapting legal evaluation techniques to inform design in ubiquitous computing
We argue that an analytic proportionality assessment balancing usefulness and burden on individual or group privacy must be conducted throughout the design process to create accep...
Giovanni Iachello, Gregory D. Abowd
ICSE
2004
IEEE-ACM
16 years 6 months ago
An Empirical Comparison of Dynamic Impact Analysis Algorithms
Impact analysis -- determining the potential effects of changes on a software system -- plays an important role in software engineering tasks such as maintenance, regression testi...
Alessandro Orso, Taweesup Apiwattanapong, James La...
ICSE
2008
IEEE-ACM
16 years 6 months ago
Security metrics for source code structures
Software security metrics are measurements to assess security related imperfections (or perfections) introduced during software development. A number of security metrics have been...
Istehad Chowdhury, Brian Chan, Mohammad Zulkernine