Personalization is a ubiquitous phenomenon in our daily online experience. While such technology is critical for helping us combat the overload of information we face, in many cas...
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Online news reading has become very popular as the web provides access to news articles from millions of sources around the world. A key challenge of news websites is to help user...
Email is one of the most successful computer applications yet devised. Our empirical data show however, that although email was originally designed as a communications application...
The PC Desktop is a very rich repository of personal information, efficiently capturing user's interests. In this paper we propose a new approach towards an automatic persona...
Paul-Alexandru Chirita, Claudiu S. Firan, Wolfgang...