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WWW
2009
ACM
16 years 7 months ago
General auction mechanism for search advertising
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
Dávid Pál, Gagan Aggarwal, Martin P&...
WWW
2008
ACM
16 years 7 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
WWW
2004
ACM
16 years 7 months ago
Semantic email
This paper investigates how the vision of the Semantic Web can be carried over to the realm of email. We introduce a general notion of semantic email, in which an email message co...
Luke McDowell, Oren Etzioni, Alon Y. Halevy, Henry...
CHI
2009
ACM
16 years 7 months ago
Using hands and feet to navigate and manipulate spatial data
We demonstrate how multi-touch hand gestures in combination with foot gestures can be used to perform navigation tasks in interactive systems. The geospatial domain is an interest...
Johannes Schöning, Florian Daiber, Antonio Kr...
CHI
2009
ACM
16 years 7 months ago
Towards systematic usability verification
Although usability is the core aspect of the whole HCI research field, it still waits for its economic breakthrough. There are some corporations that are famous for their usable p...
Jan Borchers, Jonathan Diehl, Markus Jordans, Max ...
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