Search engine switching is the voluntary transition between Web search engines. Engine switching can occur for a number of reasons, including user dissatisfaction with search resu...
Qi Guo, Ryen W. White, Yunqiao Zhang, Blake Anders...
The top web search result is crucial for user satisfaction with the web search experience. We argue that the importance of the relevance at the top position necessitates special h...
Today’s search engines retrieve tens of thousands of web pages in response to fairly simple query articulations. These pages are retrieved on the basis of the query terms occurr...
Richong Zhang, Michael A. Shepherd, Jack Duffy, Ca...
Web spamming, the practice of introducing artificial text and links into web pages to affect the results of searches, has been recognized as a major problem for search engines. Bu...
We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This r...