Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
High-quality, personalized recommendations are a key feature in many online systems. Since these systems often have explicit knowledge of social network structures, the recommenda...
Reid Andersen, Christian Borgs, Jennifer T. Chayes...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
The design and maintenance of ontologies is a complex social collaborative activity, and this is true especially for semantic-web ontologies. On the one hand, such activity calls ...
Aldo Gangemi, Jos Lehmann, Valentina Presutti, Mal...
Comparing and contrasting is an important strategy people employ to understand new situations and create solutions for new problems. Similar events can provide hints for problem s...