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WWW
2008
ACM
16 years 7 months ago
Externalities in online advertising
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
Arpita Ghosh, Mohammad Mahdian
WWW
2008
ACM
16 years 7 months ago
Trust-based recommendation systems: an axiomatic approach
High-quality, personalized recommendations are a key feature in many online systems. Since these systems often have explicit knowledge of social network structures, the recommenda...
Reid Andersen, Christian Borgs, Jennifer T. Chayes...
WWW
2008
ACM
16 years 7 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
WWW
2007
ACM
16 years 7 months ago
C-ODO: an OWL Meta-model for Collaborative Ontology Design
The design and maintenance of ontologies is a complex social collaborative activity, and this is true especially for semantic-web ontologies. On the one hand, such activity calls ...
Aldo Gangemi, Jos Lehmann, Valentina Presutti, Mal...
WWW
2007
ACM
16 years 7 months ago
Compare&contrast: using the web to discover comparable cases for news stories
Comparing and contrasting is an important strategy people employ to understand new situations and create solutions for new problems. Similar events can provide hints for problem s...
Jiahui Liu, Earl Wagner, Larry Birnbaum
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