Contextual advertising on web pages has become very popular recently and it poses its own set of unique text mining challenges. Often advertisers wish to either target (or avoid) ...
Yi Zhang, Arun C. Surendran, John C. Platt, Mukund...
We consider the problem of estimating occurrence rates of rare events for extremely sparse data, using pre-existing hierarchies to perform inference at multiple resolutions. In pa...
Deepak Agarwal, Andrei Z. Broder, Deepayan Chakrab...
Many websites have large collections of pages generated dynamically from an underlying structured source like a database. The data of a category are typically encoded into similar...
Users attempt to express their search goals through web search queries. When a search goal has multiple components or aspects, documents that represent all the aspects are likely ...
Previous efforts on event detection from the web have focused primarily on web content and structure data ignoring the rich collection of web log data. In this paper, we propose t...
Qiankun Zhao, Tie-Yan Liu, Sourav S. Bhowmick, Wei...