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WWW
2009
ACM
16 years 7 months ago
Advertising keyword generation using active learning
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
Hao Wu, Guang Qiu, Xiaofei He, Yuan Shi, Mingcheng...
WWW
2008
ACM
16 years 7 months ago
Algorithm for stochastic multiple-choice knapsack problem and application to keywords bidding
We model budget-constrained keyword bidding in sponsored search auctions as a stochastic multiple-choice knapsack problem (S-MCKP) and design an algorithm to solve S-MCKP and the ...
Yunhong Zhou, Victor Naroditskiy
WWW
2008
ACM
16 years 7 months ago
Mashups for semantic user profiles
In this paper, we discuss challenges and provide solutions for capturing and maintaining accurate models of user profiles using semantic web technologies, by aggregating and shari...
Riddhiman Ghosh, Mohamed Dekhil
WWW
2007
ACM
16 years 7 months ago
Multi-factor clustering for a marketplace search interface
Search engines provide a small window to the vast repository of data they index and against which they search. They try their best to return the documents that are of relevance to...
Neel Sundaresan, Kavita Ganesan, Roopnath Grandhi
WWW
2007
ACM
16 years 7 months ago
A no-frills architecture for lightweight answer retrieval
In a new model for answer retrieval, document collections are distilled offline into large repositories of facts. Each fact constitutes a potential direct answer to questions seek...
Marius Pasca