This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
We model budget-constrained keyword bidding in sponsored search auctions as a stochastic multiple-choice knapsack problem (S-MCKP) and design an algorithm to solve S-MCKP and the ...
In this paper, we discuss challenges and provide solutions for capturing and maintaining accurate models of user profiles using semantic web technologies, by aggregating and shari...
Search engines provide a small window to the vast repository of data they index and against which they search. They try their best to return the documents that are of relevance to...
In a new model for answer retrieval, document collections are distilled offline into large repositories of facts. Each fact constitutes a potential direct answer to questions seek...