ion and Refinement Hyunyoung Kil Wonhong Nam Dongwon Lee The Pennsylvania State University, University Park, PA 16802, USA {hykil, wnam, dongwon}@psu.edu The behavioral descriptio...
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
A half-day single track workshop is designed to gather academic researchers and industrial practitioners at to share ideas and knowledge of know-how, and to discuss all relevant i...
Many real life datasets have skewed distributions of events when the probability of observing few events far exceeds the others. In this paper, we observed that in skewed datasets...
We model budget-constrained keyword bidding in sponsored search auctions as a stochastic multiple-choice knapsack problem (S-MCKP) and design an algorithm to solve S-MCKP and the ...