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» Modeling search engine effectiveness for federated search
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WAIM
2009
Springer
16 years 23 days ago
Personalized Delivery of On-Line Search Advertisement Based on User Interests
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
Guangyi Xiao, Zhiguo Gong
INEX
2009
Springer
15 years 10 months ago
Combining Term-Based and Category-Based Representations for Entity Search
We describe our participation in the INEX 2009 Entity Ranking track. We employ a probabilistic retrieval model for entity search in which term-based and category-based representati...
Krisztian Balog, Marc Bron, Maarten de Rijke, Wout...
WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
16 years 3 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
SIGIR
2010
ACM
15 years 10 months ago
Context-aware ranking in web search
The context of a search query often provides a search engine meaningful hints for answering the current query better. Previous studies on context-aware search were either focused ...
Biao Xiang, Daxin Jiang, Jian Pei, Xiaohui Sun, En...
CN
2000
137views more  CN 2000»
15 years 6 months ago
How dynamic is the Web?
Recent experiments and analysis suggest that there are about 800 million publicly-indexable Web pages. However, unlike books in a traditional library, Web pages continue to change...
Brian E. Brewington, George Cybenko