Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
We describe our participation in the INEX 2009 Entity Ranking track. We employ a probabilistic retrieval model for entity search in which term-based and category-based representati...
Krisztian Balog, Marc Bron, Maarten de Rijke, Wout...
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
The context of a search query often provides a search engine meaningful hints for answering the current query better. Previous studies on context-aware search were either focused ...
Recent experiments and analysis suggest that there are about 800 million publicly-indexable Web pages. However, unlike books in a traditional library, Web pages continue to change...