- The set-covering problem is an interesting problem in computational complexity theory. In [1], the setcovering problem has been proved to be NP hard and a greedy heuristic algori...
In commerce search, the set of products returned by a search engine often forms the basis for all user interactions leading up to a potential transaction on the web. Such a set of...
We present an experiment that compares how people perform search tasks in a degree-of-interest browser and in a Windows-Explorer-like browser. Our results show that, whereas users...
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
This paper uncovers a new phenomenon in web search that we call domain bias — a user’s propensity to believe that a page is more relevant just because it comes from a particul...
Samuel Ieong, Nina Mishra, Eldar Sadikov, Li Zhang