The aggregation and comparison of behavioral patterns on the WWW represent a tremendous opportunity for understanding past behaviors and predicting future behaviors. In this paper...
Eytan Adar, Daniel S. Weld, Brian N. Bershad, Stev...
Most existing research about online trust assumes static trust relations between users. As we are informed by social sciences, trust evolves as humans interact. Little work exists...
Jiliang Tang, Huan Liu, Huiji Gao, Atish Das Sarma...
We introduce an unsupervised query segmentation scheme that uses query logs as the only resource and can effectively capture the structural units in queries. We believe that Web s...
Nikita Mishra, Rishiraj Saha Roy, Niloy Ganguly, S...
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
In ubiquitous computing era, the notion of context-awareness will play an important role. An application should be aware of its operating context for supporting and enriching huma...