Consumer informedness plays a critical role in determining consumer choice. Companies now use hyperdifferentiation and resonance marketing strategies to benefit from the long-tail....
Robert J. Kauffman, Ting Li, Eric van Heck, Peter ...
The proliferation of retail outlets with nearly identical product offerings and similar costs due to market efficiency means that selecting an appropriate market to open a store i...
Baabak Ashuri, William B. Rouse, Douglas A. Bodner
We study coalitional games where the value of cooperation among the agents are solely determined by the attributes the agents possess, with no assumption as to how these attribute...
Research in face-to-face communication has identified a variety of largely unconscious patterns of behavior that are used by collaborators to coordinate their conversation, build ...
Computing optimal strategies to commit to in general normal-form or Bayesian games is a topic that has recently been gaining attention, in part due to the application of such algo...