2 search results - page 1 / 1 » Make-and-sell or buy of web services a real option approach |
204
click to vote
HICSS
2003
IEEE
15 years 11 months ago
2003
IEEE
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...