Mobile technologies imply many opportunities for marketing, in particular a direct communication with consumers without time or location barriers. However, some aspects of mobile ...
Parissa Haghirian, Maria Madlberger, Akihiro Inoue
Designing web sites that are responsive to customer needs is a critical prerequisite for the success of online services. Recently, a usability evaluation procedure, based on the M...
Anne P. Massey, Vijay Khatri, Mitzi M. Montoya-Wei...
The organizing pattern of interaction moves from less to more understanding about the relationships that exist between concepts. The current view of organizing activities is prima...
Information availability has increased consumers’ informedness, the degree to which they know what is available in the marketplace, with precisely which attributes and at precis...
Recently, industry has begun investigating and moving towards utility computing, where computational resources (processing, memory and I/O) are availably on demand at a market cos...