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WWW
2009
ACM
16 years 6 months ago
XQuery in the browser
Since the invention of the Web, the browser has become more and more powerful. By now, it is a programming and execution environment in itself. The predominant language to program...
Ghislain Fourny, Markus Pilman, Daniela Florescu, ...
WWW
2009
ACM
16 years 6 months ago
A geographical analysis of knowledge production in computer science
We analyze knowledge production in Computer Science by means of coauthorship networks. For this, we consider 30 graduate programs of different regions of the world, being 8 progra...
Alberto H. F. Laender, Guilherme Vale Menezes, Niv...
WWW
2009
ACM
16 years 6 months ago
Adaptive bidding for display advertising
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
WWW
2008
ACM
16 years 6 months ago
Externalities in online advertising
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
Arpita Ghosh, Mohammad Mahdian
WWW
2008
ACM
16 years 6 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...