Since the invention of the Web, the browser has become more and more powerful. By now, it is a programming and execution environment in itself. The predominant language to program...
Ghislain Fourny, Markus Pilman, Daniela Florescu, ...
We analyze knowledge production in Computer Science by means of coauthorship networks. For this, we consider 30 graduate programs of different regions of the world, being 8 progra...
Alberto H. F. Laender, Guilherme Vale Menezes, Niv...
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...