Clustering on multi-type relational data has attracted more and more attention in recent years due to its high impact on various important applications, such as Web mining, e-comm...
Bo Long, Zhongfei (Mark) Zhang, Xiaoyun Wu, Philip...
We propose a fast iterative classification algorithm for Kernel Fisher Discriminant (KFD) using heterogeneous kernel models. In contrast with the standard KFD that requires the us...
A standard method for approximating averages in probabilistic models is to construct a Markov chain in the product space of the random variables with the desired equilibrium distr...
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...