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WWW
2009
ACM
16 years 7 months ago
Search shortcuts: driving users towards their goals
Giving suggestions to users of Web-based services is a common practice aimed at enhancing their navigation experience. Major Web Search Engines usually provide Suggestions under t...
Ranieri Baraglia, Fidel Cacheda, Victor Carneiro, ...
WWW
2008
ACM
16 years 7 months ago
Keyword extraction for contextual advertisement
As the largest online marketplace, eBay strives to promote its inventory throughout the Web via different types of online advertisement. Contextually relevant links to eBay assets...
Xiaoyuan Wu, Alvaro Bolivar
WWW
2008
ACM
16 years 7 months ago
User behavior oriented web spam detection
Combating Web spam has become one of the top challenges for Web search engines. State-of-the-art spam detection techniques are usually designed for specific known types of Web spa...
Yiqun Liu, Min Zhang, Shaoping Ma, Liyun Ru
WWW
2008
ACM
16 years 7 months ago
First workshop on targeting and ranking for online advertising
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...
Ewa Dominowska, Vanja Josifovski
WWW
2008
ACM
16 years 7 months ago
Social and semantics analysis via non-negative matrix factorization
Social media such as Web forum often have dense interactions between user and content where network models are often appropriate for analysis. Joint non-negative matrix factorizat...
Zhi-Li Wu, Chi-Wa Cheng, Chun-hung Li
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