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203
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2008
ACM
16 years 7 months ago
2008
ACM
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...
171
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2008
ACM
16 years 7 months ago
2008
ACM
Social media such as Web forum often have dense interactions between user and content where network models are often appropriate for analysis. Joint non-negative matrix factorizat...
187
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2008
ACM
16 years 7 months ago
2008
ACM
In this paper, we propose a novel unsupervised approach to query segmentation, an important task in Web search. We use a generative query model to recover a query's underlyin...
161
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WWW
2008
ACM
16 years 7 months ago
2008
ACM
Most of the search engine optimization techniques attempt to predict users interest by learning from the past information collected from different sources. But, a user's curr...
157
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WWW
2008
ACM
16 years 7 months ago
2008
ACM
In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords...