This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
Efficient training of direct multi-class formulations of linear Support Vector Machines is very useful in applications such as text classification with a huge number examples as w...
S. Sathiya Keerthi, S. Sundararajan, Kai-Wei Chang...
We introduce a new approach to analyzing click logs by examining both the documents that are clicked and those that are bypassed--documents returned higher in the ordering of the ...
Atish Das Sarma, Sreenivas Gollapudi, Samuel Ieong
Naive Bayes and logistic regression perform well in different regimes. While the former is a very simple generative model which is efficient to train and performs well empirically...
We propose a family of novel cost-sensitive boosting methods for multi-class classification by applying the theory of gradient boosting to p-norm based cost functionals. We establ...